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The article, "Amazon.com Launches Self-servie Ad Beta" is about launching the new pay-per-click advertising network as part of the Amazon website's marketing strategy. The advertising program will allow businesses to buy sponsored links on Amazon.com. As a result, the revenue from sponsored links would make Amazon lower the prices on their products. This network will be significant for businesses in travel, finance, entertainment, etc. The sponsored links will appear in the search results and detail pages. For example, the customer is searching for a dvd player. Above or aside the search results , the ad will show links to other sites that markets dvd players.

I chosen this article because it was interesting to know what Amazon is doing to improve their website and how they are connecting with business. Since Amazon is an e-commerce wesite, this launching of the advertising network will help sponsors generate more revenue as they post sponsored links that are related to the customer and business searchable product