MKTG 437 lecture from 10/26

What I learned from the lecture that the two marketing 437 professors gave was mainly reviewing the basics of marketing. What I didn’t know was that there are really seven marketing P’s instead of 4: Price, Promotion, Product, Place (distribution), People, Process, and Physical evidence.

I’ve also learned examples of online/offline product life cycle. For example, You Tube is an online product in the growth cycle; HDTV is a growth offline product. CD players are in the declining stage.

Last, I learned the advantages and disadvantages of Direct Mail. The advantages are: Targeting, Personalization, Optimization, and Accumulation. The only disadvantage is Cost, because you have to pay postage, printing, and mailing list.